Regional Consulting for Market Entry Strategies


Entering a new market is always a risk. With in-depth regional knowledge, we guide your way.

Assessing whether market entry is worthwhile and developing a solid strategy for market entry is the first lever that determines success. We support you in planning your market entry process, particularly by considering country-specific and societal factors. This provides you with a reliable basis for deciding for or against market entry and, in the case of a green light, a strategy that guides your way.

Our Case Assessment

Before you invest resources in a market entry strategy, we offer you comprehensive consulting on your inquiry to provide you with a solid basis for deciding whether and, if so, to what extent creating a market entry strategy is worthwhile for your concern.

Our Regional Consulting for Your Market Entry Strategy

Market entry strategies are typically based on a meta-analysis of secondary sources, such as existing analyses or available statistics. In some cases, however, this significantly limits the reliability of the data. Additionally, economic data often takes center stage. While this is of central importance, experience shows that country-specific, societal, and cultural aspects play a decisive role in success.

We focus on country-specific aspects, conduct systematic primary research on your societal and cultural questions in your market entry strategy, and also consider other areas that may influence your target market.

To do this, we contextualize developments in politics, economy, society, and the environment and, if desired, develop various scenarios.

We source our information in German, English, and Persian from academic works, public and, where possible, non-public reports and analyses, as well as firsthand sources. Proper interpretation of this information enables insights that are reliable and allow valid evaluations.

An important criterion for us is always the actual benefit of the consulting for you. To ensure this, we place great value on concrete statements and clear preparation and presentation, so you can grasp the key insights at a glance. This also applies to transparent research, documentation, and credible evaluation of the validity of statements, so you always know what your analysis is based on and how reliable it is.

To ensure high quality, we also collaborate with external partners and trusted individuals when needed.

Aspects of Our Regional Consulting for Market Entry Strategies

  • Description of the market, if needed, of market segments
  • Description of the target group(s)
  • Societal factors in market entry and distribution forms
  • Comprehensive localization and analysis of relevant market players
  • Competitor behavior
  • Analysis of various locations
  • Industry and customer analysis
  • Societal factors in product design
  • Societal factors in pricing
  • Societal factors in the timing of market entry
  • Country-specific factors in product promotion
  • Country-specific product lifecycle analysis
  • Analysis of market potential
  • Summary with a SWOT or portfolio analysis
  • Action recommendations

Expandable with:

  • Comprehensive analysis of legal and political frameworks
  • Relevant social and societal developments
  • Natural developments and influencing factors

If you are interested in any of our consulting services, feel free to contact us. After an initial free introductory conversation, we begin with a systematic approach to analyze your concern efficiently and develop the necessary measures. We then support you in implementation and measure success.

Our Experience and Promise

With more than 15 years of practical experience and academic expertise, which we continuously expand, as well as our strong network with agencies in Germany and Iran, we reliably advise you on your market entry strategy.

Our expertise lies less in a specific industry and more in the ability to work culturally sensitively between Germany and Iran, making sometimes hard-to-access information accessible and evaluating it reliably.

If you are interested in an industry where we have no prior experience, we communicate this transparently and gladly take on the challenge. We love challenges and are happy to delve deeply into the task to provide you with valuable consulting.

Our Experts

Sören Faika

Sören Faika

Managing Partner

Iranologist, Consultant, Doctoral Candidate

Partner and advisor to the Federal Ministry for Economic Affairs regarding Iran. With more than 15 years of experience between Iran and Germany in various academic and economic fields, such as advising Iranian companies on entering the German market.

Birte Schubert

Birte Schubert

Assistant to Management and Manager for German Clients

MSc in Business Administration with a focus on personnel development, systemic-psychological coach

German, English, learning Persian

Management experience in personnel development at one of Germany's largest banks, as well as CEO of a Hamburg-based company. At DIB, she is an assistant to management and manager for German clients.

Planning a Market Entry?

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Last updated: March 2025